Found out that we were quoted in LA Times! A humorous personal story of Julie Makinen and her Chinese names. “Andy Chuang, a native of Taiwan with a background in psychology, runs a Fresno-based company ca . . .
Naming cars is no easy task for automakers, as Steve Brown reported for Fox News. Brown asked Andy Chuang, president of Good Characters, about a huge naming blunder made by Nissan. Nissan translated the nam . . .
The Name Game (Hardcover) by Donna M. Jackson “ . . . that’s where the skills of people such as Andy Chuang, president of Good Characters, Inc., come in handy. Chuang tests potential business names to e . . .
Andy Chuang of Good Characters was interviewed by KQED, Public Broadcasting for Northern California, for Pacific Time: What's In a Brand Name? “For U.S. companies heading to China, translating a brand nam . . .
The Sacramento Bee: “Character reference: A Fresno man's company helps U.S. clients assure that their messages in Chinese don't get lost in translation . . .” Date: Tuesday, November 30, 2004
The Fresno Bee: “From English to Chinese: U.S. companies turn to Fresno man for help in translating brands, logos . . .” By Robert Rodriguez. Photo by Richard Darby. Date: Tuesday, November 23, 2004
Reported by Lisa Lieberman, Special to The Business Journal While minorities have traditionally had a tougher time getting started in business, in some cases being a minority can be a distinct advantage. Tak . . .
The Making of a Name: The Inside Story of the Brands We Buy by Steve Rivkin, Fraser Sutherland, and Jack Trout (Hardcover - Oct 15, 2004)
Reported by The Entrepreneur's Journal: “Have you ever wondered, ‘What’s in a name?’ Andy Chuang thinks about this all the time as the owner of Good Characters, a brand naming company that specialize . . .
Black Belt Magazine “Have you ever wondered how a Westerner's name might be translated in another language? For David Carradine, there are at least eight different transliterated versions that might be enc . . .
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Wheat Golden Farmer? A lesson in a new Chinese name
Fox News: What's in a name?
The Name Game: The art of naming companies
KQED Radio: What's in a brand name?
The Fresno Bee: From English to Chinese
The Making of a Name: Names heard round the world
The Entrepreneur's Journal: What's in a name?
Black Belt Magazine: By any other name