Nescafe “Que Chao Ka Fei”

2007-04-21 — Good Characters (Leave a message)

雀 (que) is a sparrow.

巢 (chao) is a nest.

咖啡 (ka fei) is coffee.

This translated name literally means “Sparrow’s nest coffee,” a name that makes more sense once you realize its parent company is Nestle, a German dialect surname meaning small nest. With a “nest” being a home in which nurturing is provided, these are welcome associations for this brand.

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