Nescafe “Que Chao Ka Fei”
2007-04-21 — Good Characters (Leave a message)
雀 (que) is a sparrow.
巢 (chao) is a nest.
咖啡 (ka fei) is coffee.
This translated name literally means “Sparrow’s nest coffee,” a name that makes more sense once you realize its parent company is Nestle, a German dialect surname meaning small nest. With a “nest” being a home in which nurturing is provided, these are welcome associations for this brand.
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