2007-04-14 — Good Characters (Leave a message)
The Chinese transliterated name for Louis Vuitton is 路易 威登 (lu yi wei deng).
路 (lu) is a path or a route.
易 (yi) means easy, friendly, or to change.
威 (wei) is might, force, or power.
登 (deng) is to mount, to ascend, or to climb.
Perhaps because of our learned history regarding King Louis X VI, 路易 (lu yi), as Louis is translated, has associations with royalty or of relating to a king. 威登 (wei deng) implies being powerful and hints at stepping up to the upper class. This luxurious sounding name is precisely the image associated with Louis Vuitton.