2007-04-12 — Good Characters (Leave a message)
吉 (ji) means auspicious, lucky, or something favorable.
列 (lie) means to line up, to arrange, or to make into a list.
The Chinese transliteration for Gillette is 吉列 (ji lie, pronounced gee-lee-eh). In Taiwan, Gillette used to be known as 吉利 (ji li), an existing Chinese term meaning auspicious. Either way, Gillette’s name captures the lining up of luck and favor.