Day 3 Saturday July 29, 2017


Today, I received a Shopify email pointing to an article titled, “How to Write a Blog Post (That Actually Gets Read).” There are many good points worth remembering and following through on.


But for me, at this point of trying for the nth time to form a habit of writing daily and practicing in public, I think I actually need to worry less about whether anyone is reading and more about how to keep the writing going.


The one difficult thing I still struggle with is ego. I feel like I have a certain image to maintain even though I am practically a nobody. English is not my first language. So as hard as I try, I can’t write it fluently without some sort of grammatical mistake. As such, I fear that people will pre-judge the content, “This guy’s writing is terrible with many mistakes. He’s not a professional!”


Additionally, since my writings are posted on the company website, it could affect the bottom line positively or negatively.


As I grow older, I think I’ve gained some self-awareness. I value being open and honest. I’m a terrible pretender. Therefore, I think I should move toward being more open.


For martial arts school owners and other small business owners that buy from us, I don’t think they really care about writing that is imperfect or focus a great deal on the quality of the writing. But to a potential corporate client considering paying us a large sum for a naming project, everything posted on our website is going to fall under their careful examination. The possible reasons are: More money is involved, and they also have to look good to their boss (“Nobody ever got fired for buying IBM”), and it’s difficult to compare a service quality so people rely on other clues.


These days, I’ve also decided that if a client is not sophisticated enough to choose us, he or she is most likely not a good fit, either. And, I shouldn’t worry about it.


Judging a Book by Its Cover


Now I'm digressing. While writing quality is used as a cue, there are also other clues, for example, location.


Since we are on the internet, we are able to serve customers and clients worldwide and I rarely meet them in person, most of the time not even on the phone. But one time in the early days of the business a client came visit my humble and messy office. He made a comment, with a smile, along the lines of “You have no idea how much I had to convince my boss to hire you. He just can’t understand why we can’t find someone in San Francisco or New York, but have to hire Good Characters in Fresno!” It’s like “Can anything good come out of Nazareth?”


In the early days: Our humble and messy office


It’s hard to overcome people’s bias. And not everyone is willing to fight for you. I really appreciated that he gave us a chance.


Another cue is pricing. I don’t always know why we don’t get a project, but one time a CMO frankly told me that even though our proposal look as good as, actually in his opinion, better than the other agency, our price was too low compared to theirs and our team is too small. As such, his boss hired the big-name agency.


I have to say that while larger agencies are expensive, most of the time they are a safe choice. Unfortunately, in the case that I just mentioned, it turned into a mess and they came back asking for a second opinion. Apparently, that agency contracted translators instead of naming professionals. I was shocked at how much they paid and how little they got.


I don’t know if I should be upset about our inability to attract a client or their failure to discern our quality, thus giving good money to a bad agency and denying a small team the chance to grow.


I Try Not to Worry About Whether Anyone Is Reading My Blog

Eighteen years of providing meaningful Chinese characters for 3,000+ small businesses in North America and 45 countries worldwide. Created and Crafted in California, U.S.A.

Copyright © 2001-2020 Good Characters, Inc. All rights reserved. Good Characters — That's who we are; that's what we do. Privacy Policy