Good Characters is a naming company in California known for creating exceptional Chinese versions of American business names.

A mural in Chinatown, San Francisco

Artists: Darryl Mar, Darren Acoba, Joyce Lu, Tonia Chen

Good Characters is a naming company in California known for creating exceptional Chinese versions of American business names.

Good Characters for Business

Good Characters had been cited in:

New York Times

Los Angeles Times

Sacramento Bee

Fresno Bee

The Business Journal

Fox News

Radio: KQED, Public Broadcasting for Northern California

Book: The Making of a Name: The Inside Story of the Brands We Buy

Book: The Name Game

Good Characters.
That’s who we are; that’s what we do.

 

Named in America. Top of the mind in China.

We're close to Yosemite

 

優勝美地

优胜美地

We're close to Yosemite

 

優勝美地

优胜美地

Chinese Naming Experts

Let Good Characters help you  develop a comprehensive list of potential Chinese versions of your business name as fast as 14 days so you can register and protect your brand in mainland China, Hong Kong, and Taiwan.

Tell us about your company, your brand, your products, your services, and your business aspirations regarding China. Our naming specialists will go to work and create a list of great name candidates for you.

Whether your style is to sit back and relax while the experts do their work or be fully involved in every step of the process, we are the obvious choice for you. We have been crafting Chinese names for over a decade and have perfected our naming processes through experiences in thousands of large and small naming projects. Our unsurpassed expertise in Chinese naming ensures your results to be not only successful, but exceptional.

San Francisco's Chinatown

 

舊金山唐人街

三藩市唐人街

旧金山唐人街

San Francisco's Chinatown

 

舊金山唐人街

三藩市唐人街

旧金山唐人街

Why a Chinese name?

Protect your brand name in China

 

A U.S. trademark does not protect you in China. We work with your team to create the best Chinese name so you can start the process of protecting your intellectual property rights (IPR) in China.

 

As the U.S. Commercial Service and the Department of Commerce advise, if you are seeking to distribute your products in China, it is essential that you register appropriate Chinese language versions of your trademark(s) well in advance. Failing to act can have devastating consequences for future business and translate to expensive problems.

 

 

Protection

 

China has a first-to-file system that requires no evidence of prior use or ownership, leaving registration of popular foreign marks open to third parties.

 

Foreign companies should register appropriate Internet domain names and Chinese language versions of their trademarks.

 

Source: U.S. Commercial Service

 

 

Prevention

 

Develop and register a Chinese language version, and do so throughout the other jurisdictions of Greater China, including Hong Kong, Taiwan, Macao and Singapore.

 

If you do not create a Chinese mark, the market will do so, creating a Chinese “nickname” for your product. Your company may not like the image this mark projects, or someone else in China may like it so much they register it in their own name, forcing you to buy it back.

 

Source: U.S. Embassy Beijing

Serve one billion  customers

 

The Chinese-speaking world is quickly becoming the world's biggest consumer market. Even in the U.S., Chinese is the third most frequently spoken language. To rise above the global competition, it is crucial that you have a brand that is not only free from profane or negative associations in various Chinese languages (at a bare minimum), but one that also speaks to the hearts of Chinese (“differentiate or be lost in the crowd”).

Contact

Thirteen years of providing authentic Chinese characters for 3,000+ small businesses in North America and 45 countries worldwide. Created and Crafted in California, U.S.A.

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